What is Modern Milk...?

So, you’ve found yourself here and you’re probably thinking ‘what is Modern Milk?’…well firstly we would like to say hi, and thank you for visiting our page.

We’d like to introduce you to our new product, brand and vision in weekly posts that we hope you will find interesting. Any comments and feedback are more than welcome and we would love for you to be involved in the journey and the evolution of the exciting new Modern Milk brand.

So here we go….In a nutshell, Modern Milk is a new, deliciously sophisticated milk created for today’s busy people. Available in a range of grown up, subtle flavour combinations, it combines the inherent goodness of milk with additional health benefits of added calcium, vitamin D and fibre. Most importantly, it is a fashionable and great tasting way to introduce more milk into the modern lifestyle.

Modern Milk has been developed by Lakeland Dairies, an Irish dairy co-operative with more than 100 years’ experience and tradition in producing premium quality dairy products. At the heart of Lakeland Dairies are our many farmers, who for generations have been providing the very best milk from cows that graze on the lush green pastures that Ireland is so well known for. With such a high quality raw material and where dairy farming is a way of life for our farmers, the many benefits of milk is no strange concept to us.

The UK adult consumer told us that although they love milk on cereals or to put the froth on a latte and while they understand the inherent benefits and the goodness of milk, it has gone off their radar when they need a long drink or snack. Naturally, as lovers of all things milk, we realised it was time for people to rethink milk!

Our aim...

So, by developing a fashionable, healthy and delicious product that thinks differently about milk in many aspects, we want to encourage busy, health aware adults to introduce more milk into their daily routine.

How? By asking the consumer to re think milk, by thinking differently about milk.

Modern Milk thinks differently about drinking more milk...

We are introducing a range of natural, healthy and delicious dairy beverages in a format that is especially for the adult. It is ideal for busy people to consume on the go as either a refreshing beverage or a satisfying snack. We hope to encourage UK adults to realise that it’s now easier for them to drink more milk and as an added bonus, to get closer to fulfilling the 3 servings of dairy a day as recommended by the UK Dairy Council.

Modern Milk is available in a convenient 330ml environmentally friendly screw top Tetra carton - ideal for those active people to consume at any time. So whether it is on the way to work, in the car, at work, after the gym or when out and about, Modern Milk can become a part of daily life.

More about the flavours...

So now you know a bit more about why Modern Milk is so different, here’s a bit more about the flavours. A great deal of time and effort went into our research to ensure our flavours hit the spot! We’re proud of the natural and subtle ingredients that have gone into Modern Milk and are introducing a whole new combination of flavours. Launching this year are:

- Smooth coffee with a hint of vanilla
- Milk chocolate with a hint of golden caramel
- Lush banana with a hint of honey
- Ripe strawberry and raspberry

We don’t want to waffle on for too much longer so we’ll leave it here for now…however please do come back soon to find out even more about Modern Milk and the developments in the launch of the exciting new milk drink!

Our next posts will be looking at how Modern Milk thinks differently about:
- Goodness
- Snacking
- And about the drinks and snacks category

We hope you will come back to learn more about Modern Milk and we have got you starting to think differently about milk...