Modern Milk thinks differently about snacking...

People don’t often look to milk as a satisfying snack but we’re about to change that. Due to its protein content and low GI level, milk is naturally filling and is ideal to fill that hunger gap. With a 330ml pack size and its added fibre, Modern Milk drinks will keep the consumer fulfilled for longer, providing a really satisfying snack.

How do we see Modern Milk fitting into consumers’ lives? Well, we are a busy nation that is always on the run. Often, we don’t have time to stop and think, sit down and eat breakfast or plan our nutritious intake for the working day ahead. This is where Modern Milk comes in – as a filling snack Modern Milk is ideal to fill that hunger gap, whether it be to keep customers going until lunch, for elevenses or simply to fit into the commute or when out and about.

So now you may be thinking - "With Modern Milk being a snack, what buying category will this fit into?"

Firstly, we want to ask you to think differently about the drinks and snacks category…

We’re not just asking the consumer to think differently about milk, we’re also asking you, the trade, to do so as well! Our research has shown that although the drinks and snacks category is a popular one with a whole range of products, the consumer is still looking for healthier choices that are fulfilling and can fit into their busy modern lifestyles. Our research has also shown that Modern Milk fulfills this requirement because not only is it a refreshing beverage, it also offers a credible alternative as a healthy, satisfying snack that can easily be consumed on the go.

We believe this will encourage more consumers into the category on a regular basis as they discover that Modern Milk is a compelling choice as either a refreshing beverage or a delicious snack.

So that’s how we think differently about snacking…has this got you thinking differently?