Modern Milk thinks differently about goodness...

Welcome back! We’ve had a busy week working hard on the new brand and getting Modern Milk onto the shelves.

Following our last introduction to the new milk snack, we wanted you to know how we are thinking differently about goodness and getting essential nutrients required for a healthy diet and lifestyle.

The goodness starts from the very beginning - our cows graze in Ireland’s emerald green fields to generously provide the very best milk for blending with natural flavours. The bottles are brimming with the intrinsic natural goodness of low fat fresh milk and enriched with extra calcium (70% RDA of calcium per bottle), vitamin D (to help the bones absorb calcium better) and fibre (for a healthy digestive system).

Some of you would have seen that Vitamin D has been causing quite a stir in the press recently. Research has shown that up to 40% of Britons may have dangerously low levels of Vitamin D in their blood. The main issue is that vitamin D is mainly derived from sunlight and unfortunately the UK consumer doesn’t get enough of it (although we doubt that a lack of sunshine is news to anyone!).

Not only is Vitamin D necessary for the body to absorb calcium, it is also known to be vital for the healthy functioning of hundreds of genes controlling basic body functions, many of which will be revealed in research that will be published very soon. Other recent research has led to calls for state intervention and the Daily Mail has published an article stating that there is pressure on Britain to follow countries such as Finland and Canada in fortifying milk and other products. The arrival of Modern Milk is therefore good news for the UK consumer! With our modern approach to milk and with our aim to make being healthy much easier for our customers, this will hopefully help us all to drink more milk on a daily basis.

We do want to add that even though our milk is naturally flavoured it is still milk as it should be – not too thick and not too gloopy!

So that’s how we think differently about goodness…has this got you thinking differently?