In Modern Milk’s world we all like to look after ourselves and lead a healthy lifestyle. So we were interested to read that if we start paying by cash, it will help us stay healthy!
A study was recently carried out by the Journal of Consumer Research, who found that ‘shoppers’ found it painful to pay for products by cash, therefore stopping us putting the little extras, for example bad treats, into our shopping basket.
The report mentions, "Cash payments are psychologically more painful than card payments, and this pain of payment can curb the impulsive responses to buy unhealthy food items."
“How did they get to this conclusion?” we hear you ask (don’t worry we’re just as confused!)
Well...the researchers conducted an analysis of shopping behaviors of 1,000 households over a period of 6 months. The results showed that shopping baskets had a larger proportion of food items rated as impulsive and unhealthy when shoppers used credit or debit cards rather than cash.
So now that’s been explained, we guess we can see where they may be coming from. If you’re paying by cash, you will only be able to spend how much you have in your purse/wallet therefore the extra treats will not be a priority.
It may be something to think about and it will help save a few pennies too! Now that Modern Milk is available in McColl’s paying for a healthy pick me up will be easy with cash – one carton retails at just £1.29!
As we LOVE milk, we did also have to mention the baby Rhino called ‘Ebun’ who was in the news this week for drinking 20 pints of milk a day! Sweet!
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